In the last two years, short video streaming site Tiktok has bagged the coveted distinction of being the most visited website on the internet. With that achievement, it is just a matter of time before businesses start exploring their potential as a marketing platform. But while large companies can readily jump into the trend, a small startup business like yours might find it hard to join in. Let’s explore how you can get about this trend through Virtua Solutions and boost your B2B sales through Tiktok.
What TikTok Offers For B2B
Okay, the proposition of using TikTok for B2B marketing might seem an odd one. After all, the site is more known for those silly dance challenges. So, you might think that no business client would seriously engage brands on the platform.
Image from Business DIT.
But as it turns out, that is not the case. Beyond it being the most visited site online, its user base is also starting to diversify from the traditional younger user base. According to statistics, users 30 and up now comprise 36% of people visiting the site. While they are still here for entertainment, this age group is also the same one that B2B decision-makers belong to.
And the video-sharing site offers some great benefits for your marketing. When used the right way, these can give your B2B startup company a boost.
Getting Creative With Your Content
To be clear, you can be creative with your marketing content on any platform. But there is often the mindset that you should be strictly “business-like.” With Tiktok, there is a difference. Since it is known as a more lighthearted platform, you have greater freedom in that aspect.
With that, you can explore new ways to develop your video marketing content. For instance, you can be more playful in presenting information about your service. That actually helps in making these more digestible to your audience.
Leveraging User-Generated Content
Another opportunity that Tiktok offers you is leveraging user-generated content. Tiktok is a highly interactive platform, with users joining various challenges and trends. When done right, UGC can help you reach out to more people more authentically. You can even get the chance to go viral, further increasing the recall of your service.
Greater Networking Opportunity
This one might come as a surprise, but Tiktok can actually work as a networking tool. With all the businesses and professionals jumping on the platform, there is a large pool to connect with. And you can even explore different ways of reaching out to these new contacts. These strategies can have more success in convincing them to join you.
How Your B2B Startup Business Should Use Tiktok
With these benefits, you will be convinced to become a Tiktoker. But you will likely wonder how your B2B startup business should go with this one. Here, you need to approach marketing on the platform differently. The following are some things you should consider.
Leverage The Power Of The Individual
One thing to understand about Tiktok is that it is a very personal platform. Content creators address their audience as if there is only one viewer in front of them. And viewers often only see one person in the videos they watch.
Watch on TikTok
With that, you need to think about how you can create a more personal interaction with your viewers. For instance, you can assign someone from your marketing team to be the “face” of the company. They will be the ones headlining your videos and talking to your audience.
Another way to do this is through influencers. These influencers have a large following who are always ready to listen to what they say. While your desired audience might not be part of their followers, their reach guarantees you can pass the message to your target audience.
Adjust Your Brand Voice
It is also vital that your brand voice matches the platform. Again, remember the fact that Tiktok is a very personal one. You don’t want to sound like a B2B company trying to talk to another company. Instead, you should be seen as an approachable individual by the representatives of would-be client companies.
Your content plays a significant role in achieving that desired voice. Look into the types of videos your target audience likes to follow on the platform. We at Virtua Solutions can help do it for you in the background. Once you grasp that, you can begin developing content that best matches it.
Create Engaging Challenges
A specific way of engaging with your audience on Tiktok is creating various challenges. But you might wonder whether such an informal idea would work for you. The trick here is choosing the challenges you will be participating in. Determine which of these challenges would best suit the marketing messages you want to rely on.
Additionally, think about what your target audience can get from these challenges. Since this is B2B we are talking about, the challenges should also bring some utility to participants. Make sure that you can tie it up to your service. That is a great way to lead them towards it in a more engaging manner.
Providing Your Startup Business With Additional Support
As is with any other social media platform, audience interactions are key to getting people more involved with you on Tiktok. Virtua Solutions provides you extensive social media support for the effort. Our agents can take on the work of reading and sift through the comments your videos receive. We can also respond to these comments on your behalf.
Additionally, we can filter comments and select the ones you can respond to on your next videos. This is a great strategy on Tiktok, as it tells people that you do read their comments. They become more enticed to continue following your videos.
Providing Omnichannel Support For Your Startup Business
Of course, the ultimate goal of your marketing efforts on Tiktok is to drive clients to your website and service. This is where our support services truly shine. We can serve as a guide, helping your viewers move from Tiktrok to your service pages. Our team will then help discover what you have to offer.
Image from Yext.
And once they make that move, you can count on our continued customer service assistance. Through our success strategies, we will help your new clients get more about your service. We can then help them talk to others about the success they gained from you.
Boost Your Startup Business One TikTok Video At A Time
And you will be surprised at how much you can gain with just TikTok. But to make all of these really work, your startup business needs the right partner to help you out. Sign up with Virtua Solutions today and get started with your B2B company’s TikTok adventure.